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Service and lease-end recall for car dealers.

Owners due a service, nearing the end of a lease or finance term, or who stopped coming to your workshop get a personal note from their dealer, approved by your team.

Short answer

For car dealers, a reactivation engine reads your DMS for customers whose car is due for service or inspection (APK in the Netherlands), whose lease or finance term is ending, or who have not visited the workshop in a long time, groups them by reason and drafts a personal message per customer for your service or sales team to approve. ORVL builds it from €12,000 excl. VAT.

The problem

Why car dealerships look at reactivation engine.

A dealer's customer database is its most valuable asset and often its least used. Workshop customers drift to independent garages after the warranty ends, and lease customers are approached by competitors months before their contract ends.

The DMS knows the dates: last service, mileage, inspection due, contract end. Turning that into the right message for the right person at the right time is what does not happen when the service desk is full.

The workflow

What the agent does, step by step.

ReadDMS records

Vehicles, owners, last workshop visit, inspection and contract end dates.

FindWho is due

Service or APK due, lease or finance ending in a window you set, or lapsed workshop customers.

GroupReason

Service-due, contract-ending and 'lost to an independent' each get a different message.

DraftPersonal message

Mentions their car and what is due, with a booking link.

ApproveTeam sends

Service advisers or sales review the queue; replies go to the right person.

Integrations

Systems it works with.

Data quality in the DMS decides the result; the Blueprint checks how complete dates and contact details are.

Dealer management system (DMS) export or API
Workshop planning tool for booking links
WhatsApp Business Platform templates
Email from the dealer domain
CRM for sales follow-up
Guardrails

Where a human decides.

Customers gave you their data for their car, and that is how it is used.

Only customers with a lawful basis or consent for contact; opt-outs excluded
No finance offers or residual-value promises from the AI
Every message approved by a named employee before sending
Manufacturer and data-sharing agreements respected for brand data
Measuring it

How you know it works.

Measure: service bookings from recall messages, lease-end customers who got a conversation before the contract ended, and opt-out rate.

Example with assumed numbers: a dealer has 2,000 customers who have not visited the workshop in 18 months. If an assumed 4% book a service after a personal message, that is 80 workshop visits to set against the build.

The example uses assumed numbers to show the method. It is not a client result or a promise.

Price

What it costs.

Reactivation Enginefrom €12,000one-time build · 50% at start, 50% on acceptance
Plan first€1,950AI Blueprint · fixes scope, price and target · credited to the build
Monthly€490/moRun & Care per system, or AI Ops from €1,950/mo

All prices excl. VAT. The fixed quote comes from the AI Blueprint.

Honest fit check

When this is not the right build.

If the manufacturer already runs service reminders for your brand with your data, check overlap first; a second reminder annoys customers.

FAQ

Common questions.

Can it send APK reminders?

Yes, as a service message to customers with the right basis, from the inspection date in your DMS.

Does it work for Dubai dealers?

Yes, in Arabic and English, using the service intervals and contact consents in your system.

Free 30-minute audit

Want this in your business?

Tell us how you work today. We'll tell you honestly what AI can take off your team's plate, what it costs, and whether we are the right fit.