The fixed part of the bill.
| Item | Price (excl. VAT) | When you pay it |
|---|---|---|
| Free AI audit | AED 0 | 30-minute call before anything else. |
| Free 7-day pilot | AED 0 | A starter agent on your website or WhatsApp, trained on your FAQs. One per company. |
| AI Blueprint (optional) | AED 7,900 | Only if the scope needs it; 100% credited if you build within 60 days. |
| One system: AI receptionist | from AED 15,900 | One-time; 50/50 or as agreed. Live in 30 days or the setup fee back. |
| Run & Care | AED 1,990 / month | Monitoring, fixes, prompt and model updates. Cancel monthly. |
| AI Ops (if you add more agents) | from AED 7,900 / month | Three or more connected agents, improved weekly. |
These are Oravel's own published prices. "From" covers a standard scope: one WhatsApp number, web chat, one calendar, Arabic and English.
What scales with volume.
Meta charges per message for some message types, mainly templates sent outside the 24-hour customer-service window. Rates depend on category and country and change over time; we estimate yours from your volumes.
Each answer uses a language model, billed per volume of text. For a typical clinic or agency front desk this is a small line next to the build, but it grows with long conversations and voice.
If the receptionist also answers calls, the phone line and per-minute voice processing are extra. Many Dubai businesses start with WhatsApp only and add voice later.
If your booking or practice software charges for API access, that fee is yours. We check it in the audit.
UAE VAT of 5% applies on top of all prices shown.
Year one, from published prices.
| Line | Amount (excl. VAT) | Note |
|---|---|---|
| Build (one system) | AED 15,900 | Starting price; the fixed quote may be higher for extra channels. |
| Run & Care × 12 | AED 23,880 | AED 1,990 per month. |
| Subtotal, fixed | AED 39,780 | Before usage and VAT. |
| Usage (Meta, model, voice) | Depends on volume | Estimated in writing before you sign. |
Simple arithmetic on our published prices, not a quote. Usage is left open on purpose: it depends on how many conversations you have and which channels you use.
Compare it with the job, not with software.
The useful comparison is with how those messages are handled today: a receptionist's time, overtime, or enquiries that get no answer after hours. Count the WhatsApp messages and missed calls in a normal week, estimate the minutes each takes, and multiply by what an hour of front-desk time costs you.
If most of your enquiries arrive in office hours and your team already answers within minutes, the agent will mostly save time rather than win new bookings, and the case is weaker. We say that in the audit when it applies.
Not legal advice.
This guide is general information, checked against the sources listed, and not legal advice. Rules change; check the current text or ask a lawyer before you rely on it. Checked November 2026.
Common questions.
Is there a cheaper option than AED 15,900?
The free 7-day pilot costs nothing. For a full build, AED 15,900 is our starting price. Simpler chatbot SaaS tools exist with monthly fees and no build cost; they suit businesses whose questions are answered by a help page and who do not need calendar bookings or Arabic-English switching.
Do I pay Meta directly?
Usually yes. The WhatsApp Business account is in your name and Meta's message fees are billed to your account, so you see exactly what you pay.
Can I pay in AED?
Yes. UAE clients are quoted and invoiced in AED, excl. VAT.
What makes the price go up?
More channels (voice, Instagram), more than one branch or calendar, connections to practice or property software without a clean API, and stricter approval flows.
Want this in your business?
Tell us how you work today. We'll tell you honestly what AI can take off your team's plate, what it costs, and whether we are the right fit.